On May 9, QBPC Chair Michael Ding hosted representatives from member company Corteva, Felipe Ramos, Global Leader of Brand Protection and Anticounterfeit, and Clark Qian, GC BP & Channel Management Leader at QBPC Office.
Michael Ding briefly introduced QBPC’s history, organizational structure, priorities, as well as key projects in 2024. Felipe Ramos shared Corteva’s brand protection strategy and successful practices of industry associations on IPR protection in Latin America and Europe. The two sides also discussed both opportunities and challenges faced by agricultural companies in protecting IPR in China.
