On February 28, representatives of Quality Brands Protection Committee of China Association of Enterprises with Foreign Investment (QBPC) called on the Intellectual Property Section of the General Operation Division of Shenzhen Customs.
The Customs officials acknowledged the significant role of the exchange activities with QBPC in advancing intellectual property protection, and expressed their hope to further strengthen communication between the two sides.
Both parties discussed how to continue extensive and in-depth cooperation in 2025. They specifically exchanged views on jointly promoting the application of the Cloud-Based Rights Confirmation Mini Program and addressing issues related to cross-border e-commerce cases. Meanwhile they preliminarily identified key areas of collaboration.